Juniful, a protein matcha powder brand created by social media influencer @hyunjuny, tasked my design team at Innovative Design @ USC to create and elegant branding package consisting of branding, packaging, PR, and email newsletter.

Primarily in charge of PR box, I came up with custom recipe cards for @hyunjuny who posts a lot of baking content on his page, and curated a PR box concept aligned with the Juniful brand—wellness, health, and quality.